Introducing Invert: A Visionary Net Zero Company

February 01, 2022 (original article)

OTTAWA, Ontario–(BUSINESS WIRE)–The Net Zero Company Ltd. (“NZC”), a specialized emissions reduction and offsetting company, is pleased to announce that it has rebranded as Invert Inc., while welcoming an expanded leadership team of seasoned entrepreneurs.

Invert will continue to work with corporate clients to help them reduce their carbon footprint via comprehensive emissions reduction strategies, while facilitating the offset of hard-to-abate emissions through the purchase of high quality carbon offset credits. Additionally, the Company is focused on identifying, reviewing, and ultimately funding carbon credit projects that will produce high quality, meaningful carbon reduction credits, and is pleased to announce an expanded strategic focus that includes a carbon offset consumer platform.

In addition to an expanded vision, the company has added strength to its executive team with the addition of Mark Zekulin as Executive Chairman and Rade Kovacevic as Co-CEO, sharing chief executive duties with current CEO Andre Fernandez. Phil Shaer has also joined as Corporate Secretary and General Counsel and Ben Quirin as Head of Asia-Pacific.

Mark is a lawyer and entrepreneur with significant experience navigating complex regulatory and commercial environments. He is the former CEO of Canopy Growth Corporation and played a pivotal role in scaling the Ottawa-area start-up from inception to a $20-billion market leader in the cannabis space, garnering recognition as one of Canada’s Most Admired Corporate Cultures. He holds a Master of Law from the University of Cambridge where he studied international and environmental law, and is a Fellow at the Brookfield Institute for Innovation and Entrepreneurship.

Rade Kovacevic has been a lifelong entrepreneur, is a Founding Partner of The Greater Return and the former President of Canopy Growth Corporation. During his time at Canopy Growth, Rade built a portfolio of industry leading brands, established new product categories and scaled revenue from $2.4MM to over $540MM annually with operations to match. Rade holds a BA from the University of Guelph and graduated from the General Management Program at Harvard Business School.

Phil Shaer has been a top lawyer in Canada for over twenty years, and a senior executive for over fifteen at both privately held and publicly traded companies. He brings extensive M&A experience, as well as intellectual property expertise. Having previously led advocacy, government relations and human resources, as well as legal, Phil has a deep understanding of the value and application of Diversity, Equity, and Inclusion practices and of corporate governance best practices.

Ben Quirin has over 20 years of global leadership in the telecommunications, technology and pharmaceutical sectors, where he has launched new products and led business development in new and emerging markets. Ben brings a wealth of experience having lived and worked across various continents, establishing products and brands in Europe, Middle East and Africa (EMEA) and the Asia Pacific (APAC) region.

Learn more about Invert (including ways to join our growing team) by visiting

About Invert

Invert is an ambitious group of experts, entrepreneurs, and engineers who have come together with a common purpose: to give individuals and businesses the tools, information, and insight they need to make a meaningful impact on climate change.

We believe that a group of likeminded people working towards a shared goal can dramatically alter the course of the future. That’s what we’re doing, and that’s why we’ve built this Company .

We are investing in carbon removal and reduction projects that we believe will help save our world while forming the foundation of an incredible business. Invert believes in making the world of carbon credits accessible to everyone, big or small.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s