Marketing your mobile app is important (and not magic)

The information in this graphic seems obvious, but it is amazing how many conversations I have with potential app developers that lead me to believe they think marketing is magic (and free).

From Mashable, May 2, 2012, by 

68% of respondents to a survey by the marketing company App Promo said their most successful app earned $5,000 or less. 63% said their most successful creation couldn’t break 50,000 downloads. Just 20% said they made enough money to keep a standalone business afloat. On the other side of the success line, 12% of App Promo respondents created products that earned them $50,000 or more, while 11% reported at least 500,000 downloads.

…complete article here

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