Jobs’s speeches were punctuated by slogans. Perhaps the most telling epigram of all was a three-word koan that Jobs scrawled on an easel in January 1983, when the project [the release of the first Mac] was months overdue. REAL ARTISTS SHIP. It was an awesome encapsulation of the ground rules in the age of technological expression. The term “starving artist” was now an oxymoron. One’s creation, quite simply, did not exist as art if it was not out there, available for consumption, doing well.