Disintermediation – It is possible and also necessary


It is happening in both the video game market and the ebook market. The sales and distribution model is broken, new tools are being developed that allow the authors or developers to bring their product directly to the consumer. The publishers are doing everything they can to stop progress.

The model is broken and must be re-created.

From Wired Game Life, By  , April 18, 2012

Cut out the publisher, cut out the retailer, cut out the hardware maker, make five times the cash.

“The power is going to ultimately shift from the publisher to the developer.”

Wedbush analyst Michael Pachter spoke at this year’s DICE summit about the many ways that the traditional game publishing model is broken,

…complete article here

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