Make Technology Frictionless…please

I think this article is a very useful insight into user interface design of software and other items. To often I have been presented with a user interface to systems I am designing that are functionally complete but next to useless. To many clicks, to many screens, to much useless information presented and collected.

When adding a feature to a program, ask yourself why…and if you still want to add it, ask a colleague why…and if you still want to add it, ask your mother why? If they all agree add it, if any of them say no, get rid of it.

Simplify, simplify, simplify…

From Scientific America, By David Pogue  | March 21, 2012

A few months back I was at the main Apple Store in New York City. I wanted to buy a case for my son’s iPod touch—but it was December 23. The crowds were so thick, I envied sardines.

Fortunately, I knew something that most of these people didn’t: I could grab an item off the shelf, scan it with my iPhone and walk right out. Thanks to the free Apple Store app, I didn’t have to wait in line or even find an employee. The purchase was instantly billed to my Apple account. I was in and out of there in two minutes.

Apple, in other words, has reached new heights in reducing friction…

…complete article here

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