From MIT Technology Review, — The Facebook Fallacy For all its valuation, the social network is just another ad-supported site. Without an earth-changing idea, it will collapse and take down the Web. … The daily and stubborn reality for everybody building businesses on the strength of Web advertising is that the value of digital ads [...]
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Draw Along Pip rated A+ by Mogul Baby
Published at Mogul Baby, MAY 20, 2012 — I’ve never heard of the Pip the Penguin books until I downloaded the app Draw Along Pip to the iPad recently. Pip the Penguin has so far sold 600,000 copies in hard cover worldwide, and has been translated into Japanese, Swedish and French. Now it’s an eBook thanks to the development team [...]
Draw Along Pip for the iPad
Pip the Penguin is a new chapter for Skyreader Media. We are attracting top authors like Leslie due to our unique ability to create true interactive experiences for creative authors to engage readers without boundaries. This is a game-changing approach to storytelling,
Skyreader’s New App – Draw Along Pip!
The first interactive children’s ebook from international bestselling writer and illustrator Leslie McGuirk. Now with Skyreader’s Draw Along feature! With over 600,000 copies sold worldwide, Leslie McGuirk originally introduced the world to Pip the Penguin through a beloved series of board books. “The adventures of Pip the Penguin are among the stand-out new board books” – Pittsburgh Post Gazette [...]
Ottawa’s Skyreader Media Inc. launches new iPad eBook for Children – Draw Along Pip
Exploding iPad and eBook sales create fertile ground for Skyreader’s ambition Toronto – Ottawa, May 8, 2012 - Her books have been featured on The Martha Stewart show, Town & Country Magazine and People.com. Now best-selling children’s author Leslie McGuirk is teaming up with Skyreader Media Inc. to bring Pip the Penguin to the iPad featuring Skyreader’s new Draw-Along interactivity built [...]
Marketing your mobile app is important (and not magic)
The information in this graphic seems obvious, but it is amazing how many conversations I have with potential app developers that lead me to believe they think marketing is magic (and free). — From Mashable, May 2, 2012, by Sam Laird … 68% of respondents to a survey by the marketing company App Promo said their most successful app [...]
Pip The Penguin
DRAW ALONG PIP, the first interactive children’s ebook from international bestselling writer and illustrator Leslie McGuirk is coming soon in May 2012 from Ottawa based Skyreader Media. With over 600,000 copies sold worldwide, Leslie McGuirk originally introduced the world to Pip the Penguin through a beloved series of board books to rave reviews: “The adventures of [...]
Disintermediation – It is possible and also necessary
It is happening in both the video game market and the ebook market. The sales and distribution model is broken, new tools are being developed that allow the authors or developers to bring their product directly to the consumer. The publishers are doing everything they can to stop progress. The model is broken and must [...]
Real Artists Ship
From VisualNews.com, FRIDAY 10.07.2011 , POSTED BY BENJAMIN STARR Jobs’s speeches were punctuated by slogans. Perhaps the most telling epigram of all was a three-word koan that Jobs scrawled on an easel in January 1983, when the project [the release of the first Mac] was months overdue. REAL ARTISTS SHIP. It was an awesome encapsulation of the ground [...]
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Skyreader Media on Canada AM
by danlargo on May 9, 2012 in Commentary, Games, Mobile Apps, Software, Startups
Canada AM: Draw along e-book unmatchedThe CEO of Skyreader Media Kevin Gillis and the author of ‘Pip the Penguin’ Leslie McGuirk explain how a new interactive book app for children works.