My response to Rob Woodbridge’s email from Untether.tv (see below) Finally, a company that sees the light. I have been lobbying against HTML5 in mobile (and desktop) as an application solution for a couple years now. Every time I run… Read More ›
Mobile Marketing
Tactics for selling marketing and selling mobile applications
Looking for a good QR code reader for the iPhone?
QR Reader for iPhone, By TapMedia Ltd The most simple & easy QR Reader – 100% FREE., Fast and effective. App opens instantly in real-time scanning mode. FEATURES – Auto-detect scanning. Simply hold and point. – Share using email, Facebook or Twitter,… Read More ›
Interviewed by Untether.TV – How mobile is enabling the next generation of authors and publishers
This is the first of 2 parts of an interview on Untether.tv with Stephen Davis, CTO of Skyreader Media (by Rob Woodbridge) The e-book world has emerged as a viable alternative to its print cousin. It has moved ahead in… Read More ›
The New Science of Computational Advertising
Posted to MIT Technology Review, by KFC, Tuesday, June 12, 2012 — The web has changed the nature of advertising. Now computer science is set to revolutionise it all over again. There was a time, not so long ago, when planning… Read More ›
Over 100M Americans playing smartphone and tablet games
From Gamasutra, by Eric Caoili, March 27, 2012 — More than 100 million consumers in the U.S. are playing games on their smartphones, tablets, and iPod Touches, according to a new study published by market research firm Newzoo. That amount has grown by… Read More ›
Is Facebook and the ad-supported Web doomed?
From MIT Technology Review, — The Facebook Fallacy For all its valuation, the social network is just another ad-supported site. Without an earth-changing idea, it will collapse and take down the Web. … The daily and stubborn reality for everybody… Read More ›
Marketing your mobile app is important (and not magic)
The information in this graphic seems obvious, but it is amazing how many conversations I have with potential app developers that lead me to believe they think marketing is magic (and free). — From Mashable, May 2, 2012, by Sam Laird …… Read More ›
Disintermediation – It is possible and also necessary
It is happening in both the video game market and the ebook market. The sales and distribution model is broken, new tools are being developed that allow the authors or developers to bring their product directly to the consumer. The… Read More ›
The Freemium Business Model
This highlights the concern I have with the freemium business model that is so popular with online service providers and app vendors. Some of them do it right and some do it so very wrong. The trouble is finding the… Read More ›
Using QR Codes for quick linking on your web site
I am sure you have seen them, popping up in magazines, posters, newspapers. I have seen them on billboards, on road side signs (on the driver side…that is really safe). But what are they? Coolness Factor When I first encountered… Read More ›